Biblioteca Celestino Domingues

Escola Superior de Hotelaria e Turismo do Estoril

Listas Bibliográficas - 0

Coleções Especiais

|

Gay and lesbian tourism : the essencial guide for marketing / Jeff Guaracino

por Guaracino, Jeff

Oxon : Routledge, 2007

DESCR. FÍSICA:

xix, 182 p. ; 24 cm

1. The rise in gay and lesbian tourism, nothing short of history; 2. Terminology: geeting it straight; 3. The economic power of gay tourism: it is about good business not a political or social statement; 4. Building stakeholder support: don't go it alone; 5. Best practices in gay and lesbian tourism marketing; 6. How do you know if you are gay-friendly?; 7. International, group, meeting and convention and corporate; 9. The future; Appendix A. The commercial closet. Appendix B. A list of LGBT organizations, meetings, conventions, sporting, religious and human rights groups.

978-0-7506-8232-9

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

Ver formato UNIMARC

Exportar registo em ISO2709

Exportar registo em MarcXchange

Guardar em formato RIS

Para informações e esclarecimentos
contacte biblioteca@eshte.pt

WECUL

Ligação ao sítio da SirsiDynix

© 2001-2004 Dynix Todos os direitos reservados.

Biblioteca Celestino Domingues